The Invisible Impact of Loading Speed
We often obsess over layout and color, but users judge your interface in milliseconds. If your site feels slow, it is slow — in their minds. Speed isn’t just a... Continue reading
Why Boring Design Often Wins
Flashy designs win awards. Boring ones win users. Most of the time, users don’t want surprises — they want to complete a task and move on. Familiar patterns, clear layout,... Continue reading
The 5-Second Rule: Can Users Understand Your UI at a Glance?
There’s an old usability principle called the 5-second rule: A user should understand what your interface is about within five seconds — or they leave. It sounds simple, but it’s... Continue reading
Design First, Then Animate
Animation makes good UI feel alive — but only if the core layout works first. If you’re animating before your spacing, hierarchy, and flow are solid, you’re polishing a shaky... Continue reading