Ever tapped a button and saw it bounce slightly? Or pulled to refresh and got a satisfying loading animation? Those tiny, often subconscious design touches are called microinteractions — and they’re what make good UIs feel great.
Microinteractions are small, contained moments in a product that serve a purpose: giving feedback, guiding users, enhancing usability, or just adding a little delight.
In an age where products are increasingly similar in function, microinteractions are where brands differentiate themselves.