Flashy designs win awards. Boring ones win users. Most of the time, users don’t want surprises — they want to complete a task and move on. Familiar patterns, clear layout, and simple language often outperform “creative” ideas that get in the way.
Flashy designs win awards. Boring ones win users. Most of the time, users don’t want surprises — they want to complete a task and move on. Familiar patterns, clear layout, and simple language often outperform “creative” ideas that get in the way.